Types of Ads

This Pepsi ad is an example of Pop Art. It features bright colors and geometric shapes. The whole ad is the same image repeated four times with just a variation in the design of the can. The large square created by the four smaller squares creates a grid pattern along with strong vertical and horizontal lines. The font is kept very simple in both shape and color. The colorful ad keeps the font black as to not compete with the design of the cans of soda. Much of the space is filled with color except for the top and bottom, which is white. The white seems to frame the color squares and draws your eye in.


This is an example of a Bauhaus ad. The colors are very muted except for the bold black. The shapes are more organic and intersect each other rather than lined up on an axis. The entire main image and text is on a diagonal or along a curve. The attention of the ad is more on the graphic then the text along the bottom that includes the important information. The text is all in caps and sanserif font. There is not too much negative space and it is distributed around the image evenly. There also seems to be texture found on the background. It is easier to see in the lighter colors. The font featured in the center is very boxy, including very few curves. Instead of curves in letters there are right angles.


This coke ad is an example of Retro Modern. It looks to be painted or done through the use of pastels. The image is very realistic and the women’s face looks to be portrait of a specific person. The colors are also realistic. The font is simple but not too modern. Colors found in the image are repeated in the text and in the logo for Coke. The ad seems to embrace the text and allows it to be part of the ad instead of just sitting on top of it. Everything in the ad follows a center vertical axis except for the coke bottle. The bottle follows a diagonal that reaches the center of the ad. This brings attention to the lady’s mouth, which is found near the text, which captures the purpose of the ad.



This ad is an example of Nostalgic Remix. The flower design around the edge of the ad mimics some Victorian designs. The flowers seem to blend into the background and allow the boots to power the ad. The bright colors grab the attention of the audience and force them to look at them. The font chosen matches the flowers. It is also the same color to blend into the background. It is interesting how the ad does not go to edge. The white space frames the boots and grayish background. The boots are also outlined in white which draws even more attention to them.