Showing posts with label IAR 212. Show all posts
Showing posts with label IAR 212. Show all posts
Thursday, May 8, 2008
Wednesday, May 7, 2008
Thursday, April 10, 2008
Thursday, March 27, 2008
Wednesday, February 20, 2008
Types of Ads

This Pepsi ad is an example of Pop Art. It features bright colors and geometric shapes. The whole ad is the same image repeated four times with just a variation in the design of the can. The large square created by the four smaller squares creates a grid pattern along with strong vertical and horizontal lines. The font is kept very simple in both shape and color. The colorful ad keeps the font black as to not compete with the design of the cans of soda. Much of the space is filled with color except for the top and bottom, which is white. The white seems to frame the color squares and draws your eye in.
This is an example of a Bauhaus ad. The colors are very muted except for the bold black. The shapes are more organic and intersect each other rather than lined up on an axis. The entire main image and text is on a diagonal or along a curve. The attention of the ad is more on the graphic then the text along the bottom that includes the important information. The text is all in caps and sanserif font. There is not too much negative space and it is distributed around the image evenly. There also seems to be texture found on the background. It is easier to see in the lighter colors. The font featured in the center is very boxy, including very few curves. Instead of curves in letters there are right angles.
This coke ad is an example of Retro Modern. It looks to be painted or done through the use of pastels. The image is very realistic and the women’s face looks to be portrait of a specific person. The colors are also realistic. The font is simple but not too modern. Colors found in the image are repeated in the text and in the logo for Coke. The ad seems to embrace the text and allows it to be part of the ad instead of just sitting on top of it. Everything in the ad follows a center vertical axis except for the coke bottle. The bottle follows a diagonal that reaches the center of the ad. This brings attention to the lady’s mouth, which is found near the text, which captures the purpose of the ad.
This ad is an example of Nostalgic Remix. The flower design around the edge of the ad mimics some Victorian designs. The flowers seem to blend into the background and allow the boots to power the ad. The bright colors grab the attention of the audience and force them to look at them. The font chosen matches the flowers. It is also the same color to blend into the background. It is interesting how the ad does not go to edge. The white space frames the boots and grayish background. The boots are also outlined in white which draws even more attention to them.
Tuesday, February 19, 2008
Wednesday, February 6, 2008
Peculiar Parallelism
For my ad, I played with the idea of a collection of objects. I took pictures of berries, which were the nature part, and pictures of coins, the man made part. I played with the idea of grouping them and finding a way to connect the two. The ad that I copied, had a red banner along the bottom. I took the berries to represent that idea. Also in the ad, were large lights that lead to a house. I took that idea and used the coins to arrange a layout where the eye is drawn to a dark area where my text sits.
Ads
1st Drafts


2nd Drafts


Final

Ads
1st Drafts


2nd Drafts


Final

Wednesday, January 30, 2008
Magazine Layouts

The repetition of the patterns between the shoes and the pattern along the bottom of the page makes the image pop. It brings the eye toward the shoes. Also, the contrast of the light legs against the dark car helps to bring attention to the shoes.

This ad for lighting focuses on the use of color. The actually image is dark with light areas while the red boarder along the bottom brings attention toward the text which includes the information. The contrast between the two, adds to image without overpowering it.

This layout works with both text and images. There is a balance of dark spaces and color. The black space contrasts with the white text while the circular images contrast with the squares. The asymmetry also helps the image. I think it adds interest to the page.
Monday, January 28, 2008
Hysterical
Wednesday, January 23, 2008
IAR 212 Pattern Perception
Tuesday, January 22, 2008
Computing In Architecture
I never took the time to think just how important and necessary computers and computer-aided software is to designers and architects of today. After sitting down and reading this article, I found that computers are more than just a way to get work done faster. The software developed for use in today’s design world, works side by side with the actual designer or architect to create a better product that individuals might not be able to develop just on their own.
There has always been a desire for perfection. Since the Vitruvian man by da Vinci, the quest for creating a perfect product has been present. The software used today, is able to assist designers to create their perfect buildings. Software has means to tools that can be used when designing that humans do not have access to. It can see what is not already there. For example, the article discusses how details of buildings can be shown by the computer almost instantly, but would take an extremely talented artists countless hours to complete. The computer also has the ability to show buildings that have not been built yet merely designed. It can take that design and place it where the building will one day stand. This ability of the computer greatly impacts the design process.
Computers have impacted what designers can do. Before these programs, everything in the design process was done by hand. The computer is able to take what would take hours upon hours to do and condense it into only a few minutes. The time saved by the computer can be predisposed into other parts of the design process. This becomes especially important if further down the project the designer realizes that a mistake has been made. Many times one small change will affect the whole project. By hand this could take long hours of finding the mistake and then fixing it and everything there after it. The computer could fix the mistake in minutes and without much headache.
I believe that the future can only be positively impacted by technology. I believe that these programs will only help designers to create better products with faster results. It is hard to even imagine what will be developed next. It seems that every time a new program or technology is developed the next version is only a year away. Even with all the technology there are still problems that the will need to be addressed in the future. A computer that freezes and documents that continue to get lost are only a few of them. If designers sill plan on using computer-aided programs to design their projects, there needs to be a way to save their work that is more reliable.
There has always been a desire for perfection. Since the Vitruvian man by da Vinci, the quest for creating a perfect product has been present. The software used today, is able to assist designers to create their perfect buildings. Software has means to tools that can be used when designing that humans do not have access to. It can see what is not already there. For example, the article discusses how details of buildings can be shown by the computer almost instantly, but would take an extremely talented artists countless hours to complete. The computer also has the ability to show buildings that have not been built yet merely designed. It can take that design and place it where the building will one day stand. This ability of the computer greatly impacts the design process.
Computers have impacted what designers can do. Before these programs, everything in the design process was done by hand. The computer is able to take what would take hours upon hours to do and condense it into only a few minutes. The time saved by the computer can be predisposed into other parts of the design process. This becomes especially important if further down the project the designer realizes that a mistake has been made. Many times one small change will affect the whole project. By hand this could take long hours of finding the mistake and then fixing it and everything there after it. The computer could fix the mistake in minutes and without much headache.
I believe that the future can only be positively impacted by technology. I believe that these programs will only help designers to create better products with faster results. It is hard to even imagine what will be developed next. It seems that every time a new program or technology is developed the next version is only a year away. Even with all the technology there are still problems that the will need to be addressed in the future. A computer that freezes and documents that continue to get lost are only a few of them. If designers sill plan on using computer-aided programs to design their projects, there needs to be a way to save their work that is more reliable.
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